About

Lucia Marecak

food photographer, videographer, business consulant based in Turin, Italy

Hi, I’m Lucia Marecak — a professional food & product photographer and educator based in Turin, Italy, working with clients worldwide.

I've received Foodelia awards and been shortlisted in the international Pink Lady Food Photographer of the Year 2020 awards.

For over 6 years, I’ve been helping food brands, small business owners, and product-based businesses stand out with photography and videos that not only look beautiful but also bring results. My work helps businesses boost their visibility, connect emotionally with their audience, and increase sales through strong, strategic visuals.

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What makes working with me different ?

I worked for start-ups & large multinationals

Before starting my food photography business, I worked for 8 years in Human Resources as a Talent Acquisition Manager. I’ve experienced both fast-moving start-ups and structured multinational companies. I understand how teams are built, how internal processes work, and how decisions are made. This helps me support you in a way that fits your structure, your goals, and the way your business really works.

I built my own brand FOODlight.io from scratch

I know what it takes to sell and market products, find clients, and build a business, because I’ve done it myself. I understand how powerful content can be for your marketing and sales. That’s why I’m here, not just to create visuals for you, but also to support you with ideas, advice, and strategies to grow your business.

I have a network of creative talents in many fields

Thanks to my online FOODlight academy and international work, I’m connected with amazing professionals in areas like food styling, recipe development, graphic design, and more. If you need support beyond photography, I can help you find the right people to bring your project to life, with quality and style that match your brand.

Let's talk about your upcoming projects

Projects I've worked on...

Over the years, I’ve worked on a variety of projects—from single product launches to full campaign shoots. I support brands with:

Product photography for printed catalogs, packaging, posters, and banners
Visuals for e-commerce, websites, and social media campaigns
Images for marketing during new product launches or product restyles
On-location photography for bakeries, restaurants, and small business owners who need strong branding visuals

visit my image gallery

Image I created for DOMORI chocolate for their ILLY shop in Rome

Images created for the wall of the DOMORI shop in Turin

Image photographed for the banner of DOMORI shop in Turin

Image photographed for the banner of DOMORI shop in Turin

I shoot all kinds of food, but I have extensive experience with chocolate.

Thanks to my long-term collaboration with DOMORI Chocolate (which began in 2022), I've worked on numerous projects over the past few years, including catalog shoots, social media, and complex campaigns for Easter and Christmas.

Chocolate is a highly complex subject, and I've been retouching all my images.

I am your business partner, not just a photographer.

I have first-hand experience in building the business, doing marketing, and sales. I've developed my own FOODlight brand and helped others develop theirs. My job as a photographer and consultant is to support you in not only creating strong visuals for your brand but also ensuring that these visuals align with your audience and values.

What I am specialized in, except food product photography & videography:

Websites building - I've developed this for FOODlight.io, foodlight.it, Accademia Delle Luci.it, Alexandralehne.com, Aurax.com, Martamarietti.com, Luciamarecak.com (Pro in Wordpress websites, WooCommerce). I develop websites only for my long-term consulting clients
E-learning platforms - I develop platforms for online learning (courses, memberships) (Pro user of Memberspress, Thrive Themes - wordpress plugins that allow you to build & design your own learning platforms manually)
Mailing lists & copywriting (Pro user of Mailchimp, Active Campaign)
Social Media strategy, Ads & content creation, Automations (Pro user of Manychat, Facebook Business tools, Facebook Ads)
Online business strategist

My home-studio & top equipment

I work in my home studio, with the top professional equipment. I build a customized set for every photoshoot, and I am also available to develop the set at your location whenever the project requires. My clients also join me for shoots related to strategic campaigns.

I use the Canon R5 (the top model of Canon's professional camera line) and lenses: 100mm macro, 85mm, 24-70mm, 50mm, a 24mm macro Laowa probe lens, and professional artificial lights.
I use editing & retouching software: Capture One, Lightroom, Photoshop, Premiere Pro. I am a Pro user of Photoshop, and I personally retouch all my images.

English